30 for 30: This Was the XFL

A daring experiment and a spectacular failure, This Was the XFL chronicles the rise and fall of the audacious 2001 football league launched by sports entertainment titans Dick Ebersol and Vince McMahon. Despite its brief existence, the XFL captivated audiences with bold marketing, colorful personalities, and a fresh approach to sports broadcasting. At its heart, the story explores the friendship between Ebersol, a legendary television executive, and McMahon, the visionary WWE impresario, revealing how their ambitious dream reshaped the way we watch professional sports—and why it ultimately had to end.